If you run a design consultancy of any kind, it seems logical to many people that you should offer web design as part of the package. However, if it’s not your field of specialism, there is going to be a lot of competition and you could end up finding it a lot more challenging than you bargained for. Here are some of the key things you should take into consideration:
- Is it something that your customer base wants? If it isn’t, you will also need to have the resources to expand your marketing in order to reach out to new clients.
- Do you have any experience in selling these services to customers? Even if you hire good, experienced programmers and front end developers, you will still need to be able to talk confidently to your customers about what you can offer.
- Are you able to afford to hire developers and designers? You will probably need to hire a couple of people depending on how much work you want to bring in. Bear in mind that the web design field is highly competitive. If you don’t work to retain your staff, they will inevitably be presented with a better offer.
- Can you compete? It’s a service that many other people are now offering so you will need a solid plan in place. Make sure you’ve considered the strategy behind your new business venture.